The establishment of the wine producing venture was also made possible by the Land Affairs and Fairview support, as a vehicle to raise funds to eventually build the beneficiaries’ homes on the land. In 1998 the first Fairvalley wine was launched - the Chenin Blanc - which was quickly sold out to a large UK wine importer and set the track for the future.
It started as an socio-economic empowerment venture, where the idea was to rely on available skills amongst the workers - the members of the Fair Valley Association all have long years of experience in grapes, wine production, packaging etc, and it was only natural for them and for Charles Back, the owner of Fairview, to utilize their expertise and make a successful business out of it.
The profits from the business are aimed to help the Association to develop the FairValley land. The logo, with the two hands, and the slogan - "THE HANDS THAT WORK THE SOIL FEED THE SOUL" say it all. At the same time, due to the association with FAIRVIEW, there is no compromise on quality and diligent production procedures. The FAIRVALLEY wines are being made under the same strict standards as the FAIRVIEW wines.
Today, the FAIRVALLEY range includes the Chenin Blanc, Chardonnay, a White Blend (comprised of Chenin Blanc & Sauvignon Blanc), Cabernet Sauvignon and the Pinotage. Most of the production is being exported to - USA - Banks Channel LLC; Japan - Mottox; UK - Enotria Winecellars; Finland-Fondberg; BIG5 Wine - Germany. Some of the wines are being sold to the local consumers at the FAIRVIEW tasting room. All FAIRVALLEY wines are produced with grapes grown on FAIRTRADE CIRTIFIED vineyards located in Citrusdal area.
Fairvalley Chardonnay 2011
A well rounded wine with rich red apple aromas and hint pineapple flavours. The palate is fruity with prominent creamy vanilla notes and fresh citrus flavours, medium vanilla on the aftertaste. Enjoy with poultry or Asian cuisine.read more
Fairvalley Cabernet Sauvignon 2011
A medium bodied wine with aromas of ripe blackcurrant, plums and hints of dark mint chocolate. Well balanced with gentle oak texture.read more
Fairvalley Chenin Blanc 2012
A wine with tropical aromas of pineapple and peach with a refreshing acidity. Well-rounded on the palate with a hint of spice on the finish. Enjoy with seared tune or spicy Asian cuisine.read more
Fairvalley Pinotage 2012
Bright red colour in the glass, with smoky notes and intense dark fruit aromas, framed by oak spice. The palate is medium bodied, and shows typical aromas of dark coffee and vanilla. Well balanced tannins and lingering flavours of spice vanilla on the finish.read more