The establishment of the wine producing venture was also made possible by the same Land Affairs and Fairview support, as a vehicle to raise funds to eventually build the beneficiaries’ homes on the land. In 1998 the first Fairvalley wine was launched - the Chenin Blanc - which was quickly sold out to a large UK wine importer and set the track for the future.

It started as an socio-economic empowerment venture, when the idea was to rely on available skills amongst the workers - the members of the Fair Valley Association are all having a long years of massive experience in grapes, wine production, packaging etc, and it was only natural for them and for Charles Back, the owner of Fairview, to utilize their expertise and make a successful business out of it.

The profits from the business are aimed to help the Association to develop the FairValley land. The logo, with the two hands, and the slogan - "THE HANDS THAT WORK THE SOIL FEED THE SOUL" say it all. At the same time, due to the association with FAIRVIEW, there is no compromise on quality and diligent production procedures. The FAIRVALLEY wines are been made under the same strict standards as the FAIRVIEW wines.

Today, the FAIRVALLEY range includes the Sauvignon Blanc, Chenin Blanc, Chardonnay and a White Blend (comprised of Chenin Blanc & Sauvignon Blanc), Cabernet Sauvignon and the Pinotage. The most of the production is been exported to - USA - Vinnovative; Japan - Mottox; UK - Great Western Wines; Finland. Some of the wines are been sold to the local consumers solely at the FAIRVIEW tasting room. All FAIRVALLEY grapes are been sourced from the entire FAIRVIEW vineyards located in Citrusdal, Stellenbosch, Darling, Malmesbury and Paarl.